1. Project Overview

GITEX GLOBAL 2023 - World's Largest Tech & Startup Show

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EdgeNext - Global Edge Cloud Service Provider Specializing in APAC, China, and MEA Cloud Delivery

For EdgeNext, participating in Gitex Global 2023 was a key strategic move towards expanding into the Middle East and global markets.

As the Global Marketing Manager, my role was:

  • Event Planning: Planned and executed EdgeNext’s participation in Gitex 2023.
  • Strategic Location Securing: Focused on securing a strategically advantageous location for maximum exposure.
  • Vendor Coordination: Coordinated with booth design vendors for an impactful presentation.
  • Designing Visual Materials: Created compelling visual materials to effectively represent our brand.
  • Social Media Utilization: Leveraged social media extensively for promotional outreach.

2. Pre-Event Planning & Strategy

Space Reservation

Strategically chose to exhibit in the Web3/VR/AR hall. This decision aligned with our content delivery products and promised high visitor traffic due to its innovative focus.

Vendor Coordination

Selected a vendor experienced in working with mid-sized companies. This choice was pivotal in ensuring a booth design that resonated with our brand and appealed to our target audience.

Design Concept

The approach was to embody EdgeNext’s brand identity – one that stands out from the traditional CDN industry. The goal was to create an instantly captivating design that caught people's attention at first glance.

Promo Strategies

Developed concise, region-specific marketing materials and engaging swags, alongside a captivating video loop at the booth to showcase EdgeNext's innovative CDN solutions and client experiences

3. Marketing Materials Display

4. Live Event Display

5. Outcomes

Record Number of Leads

Achieved highest-ever lead generation from participating in an event, marking a significant milestone in customer engagement and potential business growth.

Unprecedented Brand Exposure

Elevated EdgeNext's brand visibility to new heights, significantly boosting our market presence and recognition.

Announcement of JVA with Ajlan

Announced the signing of a Joint Venture Agreement (JVA) with Ajlan, a move that fosters EdgeNext's development in the Middle East.